How Mira Unlocked Growth with CURVEJUMPER’S Proven 3-Session Growth Strategy
In today’s fast-paced marketplace, many companies across sectors are facing an insidious threat: stagnation. Despite having access to a vast amount of data, many organizations often find themselves in a paradox—data-rich but insight-poor.
Companies grapple with deciphering consumer behavior, identifying evolving needs, and translating information into actionable strategies that foster growth. This struggle not only hampers innovation but can jeopardize a brand’s future.
A FinTech startup in New York called Growth Dynamics was striving to establish itself in a highly competitive market. Founded just a few years prior, it had the flair and ambition of a startup but was struggling to align on its next set of moves to achieve the scale of established players in the industry.
Despite its innovative solutions, something felt amiss. The energy within the walls of Growth Dynamics was visible, but outside, results plateaued.
At the helm of the company was CEO Mira Jordan who wondered, "Why can't we convert this company’s and team’s energy into meaningful business growth?"
Competitors seemed to leap forward, capturing markets and customers with growth strategies so seamless that it almost felt like magic. Yet for Mira, every decision within her company was bogged down with tiresome deliberation across teams, including her management team, laden with the fear of missteps.
Competitors seemed to leap forward, capturing markets and customers with growth strategies so seamless that it almost felt like magic. Yet for Mira, every decision within her company was bogged down with tiresome deliberation across teams, including her management team, laden with the fear of missteps.
A CEO's Struggle: Tackling the Stagnation Crisis to Grow Brand Equity
Mira’s struggle was unmistakable: a company teetering on the brink of stagnation, trapped in a cycle of fragmented data thereby stalling any business growth decision. Growth Dynamics was at a crossroads, and to move forward from this crossroad, something had to be done.
Mira was keenly aware that every delay in implementing innovative ideas meant competitors were learning and advancing faster, leaving Growth Dynamics behind, stuck in the rearview mirror. This competitive gap was suffocating Growth Dynamics’ business. It was evident that waiting for the ‘perfect moment’ or the ‘perfect data point’ was not a sustainable strategy.
Mira was keenly aware that every delay in implementing innovative ideas meant competitors were learning and advancing faster, leaving Growth Dynamics behind, stuck in the rearview mirror. That gap was suffocating Growth Dynamics. It was evident that waiting for the ‘perfect moment’ or the ‘perfect data point’ was not a sustainable strategy.
The weight of stagnation was beginning to take a toll on Mira’s leadership. Her once-boundless optimism was giving way to bits of frustration.
The Turning Point: Discovering the CURVEJUMPER’s Action-driven Strategy Consulting Services
During this struggle, a glimmer of hope appeared in the form of CURVEJUMPER — a strategy consulting service provider known for its unconventional approach that thrived on action to move businesses forward, so Mira scheduled a consultation with CURVEJUMPER.
She was eager to learn about CURVEJUMPER's unique methodologies. Given CURVEJUMPER was new to Mira, she agreed to start with their 3-Session Solution as a way to try and inspire alignment within her management team. As she looked forward to her meeting, the question weighed heavily on her mind: Could they truly ignite the change Growth Dynamics desperately needed?
She was eager to learn about CURVEJUMPER's unique methodologies. As she looked forward to her meeting, the question weighed heavily on her mind: Could they truly ignite the change Growth Dynamics desperately needed?
Session 1: Emptying Everyone’s Pockets
The first session with CURVEJUMPER was electric.
With a combination of individual exercises, questions broadcast to the team, and facilitated debate of what different members seek to achieve, it was clear that the management team had five potential ideas for growth, but zero alignment on which one or ones to pursue. The team exuded dynamic energy—experts who didn’t just discuss theory but roared with hands-on strategies and practical, actionable insights. They spoke of ‘a bias towards action’, emphasizing the idea of rapid testing and iteration rather than analysis paralysis. However, in the end and most importantly, the management team finally heard each other and acknowledged it.
Session 2: The 730-day Customer Experience
While the management team effectively articulated five potential ideas for growth, one critical aspect was missing – the voice and point of view of the customer. Therefore, to change perspective and to let the MARKET have a say in decisions, the CURVEJUMPER team facilitated an immersive experience to build a 730-day customer experience, one experience flow each for Consumers, SMB Customers, Large Business Customers – so that Growth Dynamics points of strength and advantage, as well as customer unmet needs could surface themselves against the five potential growth strategies.
Within this session, two growth ideas were immediately eliminated from near-term focus, while the remaining three were prioritized by the CURVEJUMPER’s Gauntlet Exercise, which pits ideas against each other in terms of demand generation, cost to serve, risk to implement, and ultimately likelihood of success for the business. The management team then agreed to eliminate the lowest-ranked of the remaining ideas, leaving the team to focus and plan for two growth strategies moving forward.
Session 3: The Game Plan
Using a combination of traditional OGSM frameworks and techniques, Launch Readiness Assessments, and Build/Buy/Make perspectives, the CURVEJUMPER team then facilitated the management team through plans for two game-changing ideas: one that took existing products to new, never considered customer targets and another that extended the reach of Growth Dynamics service products for all customers, offering a new profit pool as well as means to increase customer repeat and decrease churn significantly.
Growth Dynamics launched its first offer within the year at a rapid pace, then found a partner for their second offer within the year, and has since successfully driven both initiatives forward.
Within weeks, Mira witnessed a profound transformation within her company. Meetings that once felt stagnant became dynamic problem solving sessions filled with energy and creativity. Teams were empowered to act decisively, free from the fear of getting bogged down by analysis paralysis. Ideas flowed freely, and the execution followed the plan.
As a result, new products were launched faster than ever before, and Growth Dynamics’ business went up 5X over the past four years. Their messaging offers resonate deeply with its target customers. It drove significant penetration and enabled record customer loyalty and CLTV. Thanks to CURVEJUMPER’s customized strategy consulting methodology, the company achieved these results at up to 70% lower cost than traditional strategy consulting firms.
When asked about her experience with CURVEJUMPER, Mira simply smiled and said “I hired this team to help me think outside of the box and what they did was find me a whole new box.”
When asked about her experience with CURVEJUMPER, Mira simply smiled and said “I hired this team to help me think outside of the box and what they did was find me a whole new box.”
Unlock Untapped Business Growth: Achieve 3x Faster Results with CURVEJUMPER
Mira’s journey with Growth Dynamics is a powerful testament to the transformative impact of CURVEJUMPER’s action-oriented approach. By embracing agility and moving swiftly with purpose, the company overcame stagnation and reignited growth. CURVEJUMPER’s unique blend of deep industry expertise and actionable insights enabled them to cut through the noise, unlock growth opportunities 3x faster, and deliver real, measurable results at a significantly lower cost than traditional big consulting firms.
Are you facing similar challenges?
Don’t wait for the ‘perfect data point’ to make decisions.
Act today!
CURVEJUMPER’s immersive, customized strategy consulting approach can help you turn insights into tangible growth outcomes at unprecedented speed and cost-efficiency.
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Brian Myers
Founder and CEO of CURVEJUMPER
Brian Myers is the Founder and CEO of CURVEJUMPER Growth Foundry who has specialized in Growth Acceleration, Business Design, World Class Marketing, Brand Management, Innovation, Design, and Growth Strategy for over 25 years. Brian has an MBA from the Kellogg School of Management, serves on the Kellogg Advisory Council, and is a prior SMD / Practice Leader for Accenture, Partner with Prophet, and General Manager / Brand Manager with SC Johnson and Son.